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03/19 - 2ND YEAR


Our goal was to design a conceptual pair of headphones that embodies Dyson's entire brand through visual design language and technical design considerations.

Dyson's Brand


As a group we researched Dyson's brand and existing products. Along the way we highlighted information and brand characteristics we thought were unique to Dyson and contributed to building their brand identity.

...from our research we came up with 5 words we felt best described Dyson's brand and purpose behind their existing design language...


Dyson believes their products should and do work properly.


Dyson products tend to outperform the rest of the market.


Dyson makes use of bold colours and unique geometry that instills confidence in the user.


Dysons products are just as unique in appearance as they are in the technological limits they strive to push.


Many of Dysons products use simple geometry to create seamless designs while also incorporating functions that make the product more hygenic to use.  

We applied each of these words to our design considerations and looked for ways we could bring out similar characteristics through our design.

IDeation & Considerations

How the band would connect to the ear piece

Internal components



How they would be used


How technology effects the shape

Head bands

Purposeful shapes

From our sketches we could not identify a consistent form that gave our headphones the Dyson "feel". We went back a few steps, re-analyzed Dyson's product line and noticed a few trends in between their products functionality and design language...

Position Mapping

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Simple forms

Complex forms

More personal

Less personal


Position mapping allowed us to identify how Dyson changes their design language depending on the use of their products.

Products where their purpose was more function oriented tend to have more complex forms.
Whereas products that are used more frequently (everyday) are built from more simple geometric forms.

With that information we were able to identify where a pair of Dyson headphones would sit in Dysons product line.

The position map helped us to identify our design needed to consist of simple geometric shapes that fit seamlessly together. The next step was to make sure there was a purpose for the forms we used and not "just cause". That is something Dyson does very well, "form follows function" in all of Dyson's products.

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Bold band

A wider band provides increased comfort and stability on top of the users head while expressing Dyson's bold design language.


Produces higher frequency sounds.


Produces lower frequency sounds.

Ear cup

External form works in harmony with internal components to express the function and power of the headphones. The "form follows function" concept is something Dyson does very well.




Using the dimensions of the 95th percentile human ear, we ensured the ear muffs of the head phones were large enough for the greater population of users. Increasing the breadth and height of the ear cup in proportion to the 95th percentile ear provides every user with a comfortable over the ear headphone.


Sound improved through ergonomics

Naturally human ears are on 70 degree angles from horizontal. Slanting the headphone parallel with the ear improves comfort as well as soundscape. Soundscape is improved because sound is received better when its coming from in front of the ear and not directly down the ear canal. This is a recent trend seen more and more in the current headphone industry.


All functions can be commanded from the left or right ear cup. The form was designed to make the process of each command satisfying to perform.

On / Off

Play / Pause


Song Change

Press in and hold for 3 seconds.

Double tap.

Slowly swipe up or down.

Run finger along the contour to request a song change.


Design Considerations

Clay Model

Using automotive modeling clay we were tasked to model our concept pair of headphones to a 1:1 scale. With no prior knowledge we learned and applied several clay modeling techniques.